Creating a post on Looking For Sponsor is a way to let companies and brands know that you're offering sponsorship marketing opportunities in exchange for payment. This page will give sponsorship creators tips on how to price their sponsorship opportunities and, more broadly, how to create opportunities that companies and brands will want to sponsor.
This support page focuses on the posting of custom sponsorship opportunities. If you're more interested in ready-made sponsorships, learn how you can find the best sponsorships on our platform.
Some examples of sponsorship opportunities that can be posted on our site include:
Opportunities on Looking For Sponsor often combine multiple sponsorship marketing channels. For instance, a social media influencer may offer to make sponsored posts on Instagram and may additionally mention sponsors on their podcast.
As long as your opportunity follows our code of conduct, you can probably post it on Looking For Sponsor without issue.
Posts created for the sole purpose of soliciting personal financial assistance with no benefit to sponsors will be removed. These posts do not align with the goal of our website, which is to connect people and organizations with companies looking for sponsorship marketing opportunities. If a user repeatedly creates such posts, their account may be disabled or deleted.
How much should you charge companies/brands to sponsor you? This is a tough question that many sponsorship creators ask themselves when posting on our site. Here are a couple things to think about when pricing your sponsorship opportunity:
If you don't know whether to charge $100 or $1,000, you could make three sponsorship opportunity posts, each with its own benefits and pricing. For example:
Notice how each of the above sponsorship opportunities has its own price, with the more expensive options offering more benefits to sponsors.
Though optional, it's typical to label these sort of opportunities in tiers. In this example, sponsorship opportunity 1 would be a "Bronze" sponsorship, 2 would be "Silver", and 3 would be "Gold". By offering good, better, and best sponsorship options, you can increase your chances of attracting sponsors.
If you're worried that you won't collect enough funds to support your work, remember that you can accept multiple sponsors for every sponsorship opportunity post. For instance, you can do the following to raise $1,000 dollars:
Sometimes, offering a lower-priced sponsorship opportunity that will attract multiple sponsors is a better strategy than offering a high-priced opportunity that most sponsors will not pay for.
Make sure that you're offering your sponsorship opportunity at a price that is proportional to the amount of work needed from you.
Let's say you're offering sponsors a 30 second ad spot in your next YouTube video and it takes you 10 hours of work to create and edit the advertisement. If you charge companies $20 to sponsor you, then you're working for $2 per hour. If you charge $100, then you're working for $10 per hour.
In the above example, we said that creating a 30 second ad spot would require 10 hours of work. If you charge companies/brands $1,000 per sponsorship, then that means you're making $100 per hour -- not too shabby!
But you need to remember that companies/brands will only sponsor you if they think the cost is reasonable for what you're offering.
The price that sponsors are willing to pay for a given sponsorship depends on these key factors:
Emphasize these key factors in each of your sponsorship opportunity posts to maximize the amount of money that companies/brands will pay to sponsor you. You can read more about creating good posts below.
Think of your opportunity as a product that you're trying to sell to customers (where customers are companies and brands looking to sponsor you). Customers want a product that accomplishes their goals -- so what are the goals of your sponsors?
Companies are probably looking at sponsorship opportunities as part of a sponsorship marketing strategy. The goals of this strategy generally include:
So you want to design your post to illustrate how companies can achieve these goals through sponsoring your opportunity. Here are a few tips to do that:
Always include basic information about the opportunity. That includes where/when the opportunity will occur (if applicable), how much sponsors need to contribute, and who they should contact.
If applicable, answer the following questions in your opportunity post:
Providing this sort of data helps companies evaluate your sponsorship opportunity. It can also further legitimize your opportunity by making you look more knowledgeable about your "product".
Generally, a sponsor expects a list of benefits that they will get for sponsoring your opportunity. These benefits include things like:
Remember that different sponsors will value different things. For instance, companies willing to sponsor events often want booth space and opportunities to directly address attendees, but these benefits are not as useful to brands that focus on digital sales.
You should talk with companies that sponsor your opportunities to find out what drew them to sponsoring you. You can then use this information to improve your future posts on Looking For Sponsor.
When you're creating your opportunity, make sure to add relevant tags to the post. This will help sponsors discover your opportunity on our site.