As your podcast gains listeners, you'll probably start thinking about how to get paid for your content. Finding sponsors can help you make money from your podcast. By finding a sponsor, you're taking the first step in turning your hobby into a side-hustle.
There are many sponsors out there looking to advertise on a podcast. If you're a podcaster looking for sponsorship deals, Looking For Sponsor can help. Get started making money from your podcast by finding a sponsor on our platform.
Here are some tips for content creators looking to approach companies interested in sponsoring podcasts:
Who listens to your podcast? Prospective sponsors want to advertise to audiences that are receptive to their products and services. So you should have a detailed understanding of who your audience is; their ages, genders, interests, incomes, and locations, are all important factors in finding sponsors for your podcast.
For the uninitiated, there are 3 common types of ad placements for podcasts: pre-roll, mid-roll, and post-roll ads. Mid rolls are generally considered the most valuable by sponsors, while pre-roll and post-roll ads are considered less valuable. For podcasters, it’s important to know what ad placements you have available and what sponsors are looking for.
How will a sponsor pay you? Many sponsors will pay based on the number of downloads or listens a podcast gets. A sponsor would typically pay a podcaster per 1000 listens; this pay rate is known as the cost per mille or CPM. Another type of podcast sponsorship deal is called cost per action (CPA), in which a podcast host is compensated based on specific actions that their listeners take. Actions include things like clicking a link or entering a referral or discount code. Podcasts seeking sponsors should become familiar with the various sponsorship options available to them.